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Press Release

the unknown zone: Telluride

On July 12, one of the world’s top destination resorts, Telluride, Colorado, unveils its first-ever phygital (physical + digital) public art installation in the Town of Mountain Village as part of the local Art + Architecture event, a program of Telluride Arts.    

Fine artist, Brooke Einbender, a.k.a. “Mindbender Art,” is the visionary behind The Unknown Zone, a public art and NFT project featuring large-scale installations of reclaimed doors layered with cutting-edge tech and interactive experiences.    

“Fresh off Art Basel, TEDxVail, and an artist residency in Ophir, Einbender is Telluride’s ‘It Artist’ for all things digital: Augmented Reality, Virtual Reality, NFTs, projection mapping, video…” — Shelter Magazine   

The installation features ten reclaimed doors, sourced from the local Telluride community, each reimagined into stunning double-sided works of fine art. Every door is hand-painted and embellished with intricate designs of reclaimed materials. The back of each door features an excerpt from a collection of original poems written by artist and sound healer, Clare Hedin.    

The Unknown Zone: Telluride public art installation will be installed along Mountain Village's "Boulevard Trail," a 2.5 mile trail beginning at Mountain Village Blvd & HWY 145 and ending in Mountain Village's Plaza core. Two doors will be placed in front of Black Iron at The Madeline Hotel and near Reflection Plaza. Each door is fitted with a custom steel frame fabricated by Telluride artist, Chris Robison.   

“The work that Brooke is doing is exploring new territory for the future of public and digital art in Telluride, Mountain Village and beyond… she is leaving a legacy,” said Ann Barker, Director, Telluride Art + Architecture.     

The Unknown Zone installation is made possible by the support of Telluride's prestigious Art + Architecture Week and is supported by the Telluride Mountain Village Owners Association (TMVOA). The installation will be on view from July 12-September 2022 in Mountain Village.   


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