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Press Release

The Unknown Zone | Miami Art Week 2022


Arlo Wynwood, the first hotel opening in Miami’s preeminent creative and cultural district, has partnered with Brooke Einbender, aka Mindbender Art, pioneering artist in the "phygital" (physical + digital art) space, to host “The Unknown Zone,” a captivating immersive art experience during Miami Art Week 2022. The Unknown Zone at Arlo Wynwood will feature three “mind bending” installations that bridge both physical and digital realms, including Enbender’s mixed-reality reclaimed doors layered with cutting-edge technology. The exhibition, which opens November 29, will be complimentary to guests and visitors. 

 The Unknown Zone experience at the Arlo will explore the multiplicity of an instant, portrayed through playful displays of light, color, and life. The installation will consist of three “zones”, each featuring Einbender’s fractal delights that capture the power of choice, which lead us to infinite realms of transformational possibilities. Each installation is an ethereal gateway, designed to bounce its audience from physical to digital, and familiar to foreign, leading us to question: “What personal story do we manifest when we step into The Unknown Zone?” 

 “Wynwood is a cornerstone of art and culture in Miami and I’m thrilled to partner with Arlo Wynwood to present The Unknown Zone during the hotel’s first Miami Art Week,” said Brooke Einbender. ““This mixed reality art installation at Arlo Wynwood will be an exploration of “phygital”; (physical + digital) fine art using reclaimed Doors as the backdrop for digital mediums including virtual reality, LED lighting, and NFTs to create an immersive experience that Miami Art Week has never seen before.” 

 The Unknown Zone experience will feature three “zones, ”meant to transport audiences to different dimensions: 

 The Lobby 

Visitors entering the lobby will encounter is Mindbender's first of 3 large-scale door installations. This sculptural piece stands 10 ft high and features floral elements that frame and accentuate one of Brooke’s fine art doors. Color-changing LEDs illuminate the door’s window from behind, creating a mysterious, calming, hypnotic effect. 

The Elevator 

Einbender’s elevator mandala series, titled “Where the End Begins”, explores consciousness ‘beyond’ the confines of present-only time and mind. For this installation, she is transforming elevators into heart-opening and mind-expanding portals that offer a genuine journey into enlightened states of being while they’re traversing to different floors of the hote. Completely wrapped in Einbender’s original mandala designs, the elevator portal installation immerses guests into a liminal space where thoughts disappear and inner presence comes to the fore as they are transported to their desired destination. Each mandala is derived from one of Brooke’s original oil paintings that she digitally collaged into kaleidoscopic forms.  

The Garden Terrace 

The largest installation will reside in Arlo Wynwood’s 3rd-floor courtyard and social space. This mixed-reality artwork explores the notion of the multiverse: a theoretical reality that includes an infinite number of parallel universes. Animations of Einbender’s Virtual Reality dreamscapes appear through the windows of each door, creating captivating portals that pull the viewer into otherworldly dimensions.  

“Brooke Einbender’s “Unknown Zone” exhibit is one of the most anticipated installations of Miami Art Week. Einbender’s collectible fine art doors will be available for sale at Arlo. This immersive experience explores new territories of combining physical and digital art using bold and engaging mediums to elevate the creative bar and push the limits of innovation and artistry,” said Jennifer Hiblum, General Manager of Arlo Wynwood. “As Arlo Wynwood opens its doors on November 1, this collaboration is a very fitting parallel play on these theoretical and tangible doors, virtual reality escapes and immersive experiences to kick off the hotel’s first Miami Art Week.” To learn more about the project, watch Brooke’s May 2022 TEDx talk here. 

 The Meyer Davis-designed 217-room, nine-story Arlo Wynwood will serve as the cultural hub for residents and visitors while offering savvy travelers prime access to the best of the region. Arlo Wynwood’s community-driven environment and effortless style is evident throughout, including in its modern guest rooms with white-oak furnishings, the spectacular rooftop complete with a pool, private cabanas, a bar and café, and a yoga deck.  The all-star roster of local talent helming the property’s multiple food and beverage outlets includes Bar Lab, the trend-setting culinary and cocktail collective that catapulted Miami’s cocktail scene to national stardom in 2009 with the opening of James beard finalist and three-time “Top 50 Bars in the World'' award-winner Broken Shaker, and award-winning Miami Chef/Partner Brad Kilgore, A finalist for James Beard “Best Chef: South” and Food & Wine “Best New Chefs in America” alumnus. 


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